A brand can be powerful but also vulnerable. Other business owners and/or persons can file a trademark that is identical to your brand or similar enough so that a consumer cannot tell the difference.

If some sells and market your product and services, your brand reputation will be compromised and your ability to price your product and/or services will be affected. The negative outcomes from allowing others from trademark registering your brand are so vital that it is almost pointless to own a trademark if you do not protect it.

With the volume of new trademark applications, it is no longer a question if someone applies for an identical or very similar trademark, rather it is when.

The driving factors behind the increase in trademark filing is how fast a new company can be setup and running and how rapidly companies are able to reach global audience through digital marketing. Bear in mind, not all identical or similar trademark filings are deliberately, it could just be the fact that they came up with the same name that you did!

Some office reviews a new trademark application if there are conflicting marks but many of them does not review for conflicting trademarks for your, rather it is your obligation as a trademark owner to stop those trademarks that you think is conflicting with your brand.

It may also be that the person at the official trademark office that reviews a trademark application does not think that it is conflicting with your brand even if it is similar. That is why there is always an opposition period for all trademarks where other may complain.Ultimately it is your own duty and obligation to stop identical or similar trademark applications.

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The digip team has worked hard to delivery an easy, understandable, and reliable trademark watch service with global coverage in a digital and fully accessible way.

Here is how digip stands out:

• Delivered in digip platform, available 24/7.
• The world's best trademark similarity technology.
• Global coverage with from 190 countries.
• Weekly reporting.
• Risk scoring indicator to help understand data.
• Available support expertise and customer management system.

Our digital watch service is cost-cutting an because of how frequent the reports are delivered; you will always have the choice to stop a trademark application before the opposition deadline expires.

All tough it is possible to annul a trademark application after it is registered, the legal actions required are very costly and there is never such thing as a guaranteed outcome.